Home Blog Page 2

How Can Digital PR Boost the Visibility of a Brand? – Corelook Infotech


A digital public relations strategy uses online techniques to raise brand recognition. It resembles conventional PR in many respects, but it allows you to reach a far wider audience than you could with offline tactics alone. Digital public relations (PR) depends on Internet-based tactics including social media, influencer marketing, content marketing, and search engine optimization (SEO) to maximize its impact.

Digital PR is an effective method for increasing a brand’s online presence and visibility. Companies may talk directly to their target audience at any time of day or night by transforming static information into conversations. By interacting and sharing with your target audience, you can begin a discourse that defines your focus and share news and information much faster than ever before.

Check out our complete guide on writing a press release to get your public relations plan off to a good start.

Traditional PR vs. Digital PR

Traditional PR entails building relationships with journalists in order to get highlighted in print magazines. A conventional publicist’s purpose used to be to have their clients included in newspapers, periodicals, radio, and television. Although certain conventional techniques of PR may still be employed, most professionals who specialize in traditional PR have moved their attention to include digital PR, with more reading or audience on online material than offline.

There are fewer options for promoting a business online. Being interviewed by online magazines, boosting your online presence, and utilizing the interactive power of social media for further development and exposure are all examples of digital PR marketing opportunities.

What Is Digital PR?

The possibilities for online promotion are virtually limitless. Businesses must go beyond print to engage with their target audience online. Digital public relations firms combine the best of traditional public relations with an emphasis on emerging trends in content marketing, social media marketing, and other areas.

A digital public relations professional employs a wide range of strategies to boost a client’s web visibility. Here are a few examples:

  • Creating online press releases
  • Developing ties with internet journalists and bloggers in order to create online press coverage
  • Organizing business profiling
  • Organizing online reviews and interviews
  • Making certain that your press releases are optimized with relevant connections back to your website. This benefits users by providing connections to further material and improves your search rankings by obtaining high authority links to your website from popular blogs and news sites.
  • Influencer marketing and blogger outreach are used to get exposure on popular social media profiles and blogs.
  • Creating internet material to build a larger reputation and high-quality backlinks

The Purpose of Digital PR:

The purpose of both digital and conventional public relations is to boost a client’s reputation and visibility among members of their target audience. Both are tactics for making a brand more identifiable. The primary distinction between them is the strategy utilized to achieve this purpose.

Digital PR strives to increase brand value via the use of digital resources. Building a strong brand in a digital era with an ever-growing sea of rivals can be difficult, but there are a range of strategies that can be utilized to boost exposure and remain competitive.

Prospects have nearly limitless options for who they will do business with, and if you don’t employ digital PR, your message will be drowned out by the competitors. To differentiate yourself from your competition and be visible in the online channels where target audiences obtain their information and look for answers to their pain points, a well-defined brand must be built and presented.

How Can Digital PR Help Your Brand?

When you start a digital PR campaign, your goal will be to increase brand recognition and online presence. A targeted campaign may help you develop your online persona and what makes your brand special.

Here are some examples of how digital PR may help your brand:

  • Increase website traffic – As your brand gets discussed online more frequently and, in more places, more people will begin to visit your website.
  • Improve your search engine optimization – When your material is published on high authority sites that connect to your website, your SEO rating for your target keywords will improve. As your SEO ranking rises, so will your website traffic, leads, and sales.
  • Establish yourself as an expert in your area by publishing high-quality content on authority sites. This will boost your reputation as a reputable source of information and boost confidence in your brand.
  • Generate leads and sales – With this method, your brand is referenced much more frequently in front of an interested target audience, resulting in leads from some of the people that visit your website and, eventually, more sales.

Corelook Infotech can help you get started with a digital PR campaign.

Who we are:

Corelook Infotech is the one-stop solution for comprehensive, cutting-edge public relations solutions. We take pleasure in altering brands, raising reputations, and connecting businesses with their target audiences in the most effective way. As a premier public relations firm, Corelook Infotech believes in the power of communication and narrative to elevate your brand’s position in the marketplace. We’ve got you covered, whether you’re a startup hoping to build a name for yourself or an established company looking to stay relevant. Our seasoned professional storytellers understand how to weave your brand’s journey into a fascinating tale that touches the hearts of your target audience, forming connections that go beyond conventional transactions.

Google CEO Sundar Pichai reveals company pays Apple 36% of Ad Revenue


Google’s CEO, Sundar Pichai, recently confirmed that the company pays Apple a significant chunk, 36 percent to be exact, of all the money it makes from ads.

Google’s CEO, Sundar Pichai, recently confirmed that the company pays Apple a significant chunk, 36 percent to be exact, of all the money it makes from ads. This revelation came out during Pichai’s testimony in a lawsuit filed by Epic Games, the creators of Unreal Engine and Fortnite.

In simple terms, Pichai explained that Google and Apple are strong competitors, and Google has spent a whopping $49 billion in 2022 just to get more people to use their services. When questioned about why Google doesn’t pay a similar amount to Samsung, its partner in making Android devices, Pichai couldn’t confirm the exact terms but suggested it’s a possibility.

The disclosure of the 36 percent figure happened during questioning by a professor, Kevin Murphy, who was answering questions from Alphabet Inc.’s lead attorney. When asked by an attorney from Epic Games about the actual dollar value Google pays to Apple, Pichai said it’s over $10 billion.

It’s worth noting that this information came to light during a time when the United States Department of Justice accused Google of using its money to stay on top in the search market. According to reports, Google paid Apple a whopping $18 billion in 2021 for this collaboration.


UCO Bank calls upon CBI for assistance in Rs. 820 crore transaction fiasco


UCO Bank has recently found itself in a predicament involving an accidental transfer of ₹820 crore. The bank has reached out to the Central Bureau of Investigation (CBI) for assistance in resolving this issue.

Due to a technical malfunction, a large number of UCO Bank’s customers found their accounts credited with substantial sums. The bank has since managed to retrieve approximately 79 percent of the erroneously transferred amount and is making concerted efforts to recover the rest.

UCO Bank has previously faced financial controversies. In 2018, the CBI interrogated the bank’s former chairman and managing director, Arun Kaul, in relation to a suspected bank loan fraud case amounting to ₹ 737 crore. Enforcement Directorate registered a money laundering case concerning an alleged ₹621 crore loan fraud involving UCO Bank.

The bank is now channeling its resources towards recouping the remaining amount from the recent transaction debacle. This incident highlights the critical need for secure and reliable banking systems to prevent such mishaps. It also emphasizes the necessity for rigorous checks within the banking sector to protect the interests of customers and stakeholders.

ONGC announces massive investment in petrochemical sector


The Oil and Natural Gas Corporation (ONGC), India’s largest oil and gas exploration and production company, has announced plans to invest a staggering ₹1 lakh crore (approximately $13 billion) in the establishment of two new petrochemical plants.

The announcement comes as part of ONGC’s strategic plan to diversify its portfolio and enhance its downstream capabilities. The move is expected to significantly boost India’s petrochemical production capacity, contributing to the country’s energy security and economic growth.

ONGC’s investment will be directed towards the construction of two state-of-the-art petrochemical plants. The locations and specific details of these plants have not been disclosed yet. However, the scale of the investment indicates that these facilities will be among the largest of their kind in the country.

The petrochemical industry plays a crucial role in various sectors including manufacturing, construction, and transportation. ONGC’s investment is expected to stimulate growth in these sectors by ensuring a steady supply of essential petrochemical products.

The establishment of these plants will create numerous job opportunities, both during the construction phase and once the plants are operational. This will provide a significant boost to the local economies where the plants will be located.

This investment aligns with ONGC’s long-term strategy of strengthening its position in the downstream sector. By expanding its petrochemical production capabilities, ONGC aims to reduce its dependence on crude oil and natural gas extraction, which are subject to global price volatility. ONGC’s planned investment marks a significant milestone in India’s petrochemical sector. It reflects the corporation’s commitment to supporting India’s economic growth and energy security.

Adani Energy Solutions: Powering growth with a $360 million bond issuance


Adani Energy Solutions has announced plans to raise $360 million through the issuance of bonds.

Adani Energy’s strong market position and robust growth prospects, we expect the bond issuance to draw significant interest from both domestic and international investors. Adani Energy will use the funds raised to finance its expansion plans and ongoing projects.

Adani Energy Solutions, a leading player in the Indian energy sector, has announced plans to raise $360 million through the issuance of bonds. This move comes as part of the company’s strategy to bolster its financial position and fund future growth initiatives.

Adani Energy Solutions has been at the forefront of India’s energy sector, with a diverse portfolio that includes renewable energy, power generation, and distribution. The company’s decision to raise funds via bonds underscores its commitment to sustainable growth and value creation for its stakeholders.

Adani Energy Solutions will disclose the details of the bond issuance, including the interest rate and maturity date, in due course. They advise investors to carefully weigh the risks and rewards associated with investing in their bonds. This announcement marks another significant milestone for Adani Energy Solutions as it continues to strengthen its financial position and invest in strategic growth initiatives.

Yatra Online Q2 Results: Net loss widens to Rs. 17.1 crore with revenue increase of 14%


The company’s net loss has widened to ₹17.1 crore, while its revenue has seen an increase of 14%.

Yatra Online, one of India’s leading online travel companies, has reported its financial results for the second quarter of the fiscal year. The company’s net loss has widened to ₹17.1 crore, while its revenue has seen an increase of 14%.

Despite the challenging circumstances posed by the ongoing pandemic, Yatra Online has managed to increase its revenue, demonstrating resilience and adaptability in its business model. However, the company also reported a net loss, which has expanded from the previous quarter.

The increase in revenue can be attributed to the gradual recovery of the travel industry, with more people starting to travel again as restrictions ease. The company’s diverse portfolio of travel services, including flight bookings, hotel reservations, and holiday packages, has played a significant role in driving this growth.

On the other hand, the widened net loss indicates the ongoing struggles faced by the travel industry amidst the pandemic. Increased operational costs, fluctuating travel restrictions, and consumer uncertainty have all contributed to this financial outcome. Yatra Online continues to navigate through these challenging times, focusing on cost optimization and enhancing its service offerings to drive growth and improve profitability in the future.

Kalyan Jewellers India Q2 profit surges 27% YoY by increased store traffic


Kalyan Jewellers India has reported a 27.1% YoY increase in its Q2 profit, driven by domestic demand and increased store traffic.

Kalyan Jewellers India has reported a 27.1% YoY increase in its Q2 profit, driven by domestic demand and increased store traffic. The company’s consolidated net profit rose to ₹1.35 billion ($16.23 million) in Q2, with revenue from India operations growing 32%. Kalyan Jewellers India opened its first store in Thrissur, Kerala in 1993 and has since expanded to 122 locations globally.

This is a significant achievement for the company, which has been expanding its operations in India and abroad. The rise in net profit is a testament to the company’s commitment to providing high-quality jewelry to its customers. Kalyan Jewellers India has been able to maintain its position as one of the leading jewelry brands in India by offering a wide range of products at competitive prices.

The company’s success can be attributed to its focus on innovation and customer satisfaction. Kalyan Jewellers India has been able to leverage technology to improve its operations and provide a seamless shopping experience to its customers. The company has also been able to build a strong brand image by offering high-quality products and excellent customer service.

Kalyan Jewellers India’s Q2 results are a positive sign for the company and the jewelry industry as a whole. The company’s focus on innovation and customer satisfaction has helped it maintain its position as one of the leading jewelry brands in India.


NFO Alert: Bajaj Finserv Balanced Advantage Fund by Bajaj Finserv AMC, NFO Starts On November 24th


Bajaj Finserv Asset Management has announced the launch of the Bajaj Finserv Balanced Advantage Fund (BAF), an open-ended dynamic asset allocation fund designed for investors seeking exposure to equity and equity-related instruments, including derivatives and fixed-income instruments.

The scheme will open for subscription on November 24 and will close on December 8.

Bajaj Finserv BAF uses a unique investment model which combines an approach of behavioural sciences and financial insights. By using this asset allocation technique, investors may seek benefit to navigate market volatility and optimize returns. Rather than using only quantitative models to decide allocation, the Bajaj Finserv AMC investment team analyses behavioural aspect as well, which may help investors earn relatively better returns over long term.

The primary aim of the Bajaj Finserv Balanced Advantage Fund is to harness the potential upside of equities while mitigating downsides. This is achieved through dynamic portfolio management, encompassing investments in equity, debt, money market instruments, and derivatives. It’s important to highlight that this scheme incorporates a behavioural edge to counter emotion-driven investment decisions.

Exploring the unique features of Bajaj Finserv Balanced Advantage Fund

Dynamic Asset Allocation: In response to market conditions, the fund adapts its asset allocation dynamically, providing a flexible approach to optimize returns and manage risk.

Optimizing Returns: Actively pursuing growth opportunities, the scheme focuses on intelligent investment decisions aligned with its dynamic allocation strategy.

Risk Management: Vigilantly monitoring potential risks, the fund aims to limit the impact of market volatility on invested capital.

Navigating Market Volatility: The fund’s strategy is crafted to navigate market fluctuations, offering relative stability and minimizing the impact of abrupt market movements on your investment.

Adapting to Change: In the ever-evolving realm of investments, the fund is equipped to adapt to change, striving to ensure that your portfolio remains resilient and responsive to market dynamics.

Long-Term Perspective: Bajaj Finserv Balanced Advantage Fund is well-suited for investors with a long-term horizon. The fund’s strategy aligns with the goal of capitalizing on the potential of equities over an extended period, emphasizing the significance of sustained growth.

Who should consider this scheme?

This scheme is for investors who:

  • Desire dynamic asset allocation in their portfolio.
  • Seek diversification to manage risk effectively.
  • Prefer professional fund management to navigate market complexities.
  • Aspire for potential capital appreciation over the long term while mitigating downside risk.
  • Have a long-term investment horizon and value the benefits of sustained growth over time.

NFO Details of Bajaj Finserv Balanced Advantage Fund

NFO Period: November 24, 2023, to December 8, 2023

Minimum Application Amount: Rs 500 in multiples of Re 1 and the minimum additional application amount is Rs 100 in multiples of Re 1.

Visit the official Bajaj Finserv AMC website to learn more about this scheme.

About Bajaj Finserv Asset Management Ltd.

Bajaj Finserv Asset Management Limited, a wholly owned subsidiary of Bajaj Finserv Limited, has announced its presence in the investment solutions industry. Backed by one of India’s most respected and oldest brands, it offers a host of innovative products and solutions to every Indian. With a future-focused and differentiated investment strategy, its ambition is to help every Indian achieve his/her financial goals.

Mutual Fund Investments are subject to market risks, read all scheme related documents carefully.

AI vs Travel Designers- Do You Really Have to Choose?


In the age of the metaverse and artificial intelligence, where does this leave the seasoned travel designer, the human touch behind the personalized journeys that discerning travellers cherish?

According to Leena Murthy, Founder of Bengaluru-based luxury travel company The Absolute Journey, “True hidden gems like that tiny cafe or offbeat design store can only be recommended by in-the-know insiders. If AI is suggesting it, you can be sure that millions of other people are flocking to the same place.”

Experienced travel designers are artisans of the globe. AI may recommend based on algorithms, but travel designers listen, empathize, and craft bespoke journeys that reflect the personal style of each client. At The Absolute Journey, knowledgeable experts meticulously tailor itineraries that weave stories into every adventure.

Navigating the Unexpected

Travel often presents the unexpected – a weather disruption, a sudden change in plans, or a cultural event not to be missed. AI struggles to adapt, but expert travel designers have the ability to pivot seamlessly, ensuring that the journey remains extraordinary.

Hidden Gems and Exclusive Access

In an era when tourists flock to iconic sites, The Absolute Journey’s travel designers reveal the secret spots, the hidden gems that AI databases often overlook. They have the insider connections that open doors to private vineyard tours, exclusive dinners with local chefs, or intimate cultural experiences.

The Ultimate Luxury: Time

Perhaps the most precious luxury in the world is time. While AI may require hours of sifting through endless options, travel designers at The Absolute Journey streamline the process, presenting choices that reflect the traveler’s style and aspirations.

The Future: A Blend of Art and AI

At The Absolute Journey, we believe in the harmonious blend of art and AI. Our travel designers harness the power of technology to enhance, not replace, our bespoke offerings. We leverage AI to streamline logistics and access the latest travel information. This allows our travel designers to focus on what truly matters: creating unforgettable journeys that resonate with the soul of the traveller.

In a world where technology offers a multitude of choices, an experienced travel designer is the compass that navigates the vast landscape of travel. The question isn’t AI or travel designers; it’s how AI augments the capabilities of the travel designer, making the experience even more exceptional.

Contact The Absolute Journey at 080-46520999 or https://www.theabsolutejourney.com/

Haut Monde Hotels: A TripAdvisor Travelers’ Choice Retreat


Embarking on a journey to find the perfect getaway often involves seeking a place where tranquillity, luxury, and a commitment to excellence converge seamlessly. Haut Monde Hotels takes pride in not only being your destination but also, being recognized as a TripAdvisor Travelers’ Choice—a testament to our commitment to providing an unparalleled retreat experience.

A Sanctuary Where Peace Finds You

Nestled in the heart of serene landscapes, Haut Monde Hotels go beyond the ordinary, offering a haven where peace finds you. Whether you choose Haut Monde Kings Paradise Resort in Kanatal or Haut Monde Hill Stream Resort & Spa in Dehradun, each location is meticulously curated to provide an atmosphere that is a balm for the soul. Amidst the natural beauty that surrounds our retreats, peace becomes not just a destination but a companion on your journey.

Indulging Your Senses in Healthy Living

At Haut Monde Hotels, we believe in fostering a lifestyle that promotes not only relaxation but also healthy living. Our amenities are designed to indulge your senses, from wellness facilities to culinary experiences that celebrate both taste and nutrition. We understand that a getaway should not only rejuvenate your spirit but also contribute to your overall well-being.

A TripAdvisor Travelers’ Choice Recognition: A Symbol of Excellence

Being recognized as a TripAdvisor Travelers’ Choice is an honour that reflects the dedication and passion embedded in the Haut Monde Hotels experience. It is a recognition bestowed upon us by travellers who have experienced the unique blend of luxury, tranquillity, and personalized service that defines our retreats. This acknowledgement serves as a commitment to maintaining the highest standards of hospitality for every guest who chooses Haut Monde Hotels.

More Than a Stay: Crafting Lifestyle Experiences

Haut Monde Hotels offer more than just a stay; they present an opportunity to immerse yourself in a lifestyle that rejuvenates both body and mind. From our elegantly appointed rooms to the picturesque surroundings, every element is crafted to contribute to an experience that lingers in your memory.

As we celebrate our TripAdvisor Travelers’ Choice status, we invite you to join us in redefining what a getaway can be. Haut Monde Hotels promises not just a destination but a retreat that elevates your senses, embraces healthy living, and ensures that peace finds you naturally. Book your stay with us and experience the luxury of being a Traveler’ Choice.


Popular Posts

My Favorites

National & International Brands Choose KW Group’s Delhi 6 Mall at...

Ghaziabad, Uttar Pradesh, India KW Group’s Delhi 6 Mall, the latest commercial project in Raj Nagar Extension, Ghaziabad, has announced that it has leased prime...