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Slurrp Presents “Chopsticks & Curry”: A Delectable Journey through Bombay’s Evolution of Chinese Cuisine – Corelook Infotech


Slurrp, India’s leading online recipe aggregator, is thrilled to announce its latest culinary masterpiece, “Chopsticks & Curry“. This captivating documentary delves deep into the rich history of Chinese cuisine in Bombay, unraveling its incredible evolution over the years. “Chopsticks & Curry” promises to be a delightful treat for food enthusiasts, history aficionados, and anyone with a passion for the fusion of flavors that defines Indo-Chinese cuisine.

The culinary landscape of Mumbai, formerly known as Bombay, has been a tantalizing journey, adorned with iconic dishes like Chicken Manchurian, Hakka Noodles, and Schezwan Fried Rice. Rooted in the late 19th century with the arrival of Chinese immigrants in the erstwhile Bombay presidency, this culinary passion not only introduced the city to novel flavor profiles but also played a pivotal role in shaping its unique culinary identity – “Indo-Chinese“.

Commenting on the achievement, Mr. Avinash Mudaliar, Co-founder and CEO, HT Labs said, “Chopsticks & Curry’ is a culinary odyssey that unravels the rich mosaic of Chinese cuisine in Mumbai. This documentary serves as a delightful exploration of flavors and culture, celebrating the fusion that defines Indo-Chinese cuisine. The legacy of these culinary pioneers, who arrived in Bombay in the late 19th century, is a testament to the vibrant gastronomic history of our city.

We are thrilled to present ‘Chopsticks & Curry,’ a project close to our hearts that celebrates the vibrant and flavorful history of Chinese cuisine in Bombay. It’s a testament to the rich culinary tapestry of India, and we’re excited to share it with the world,” said Sunep Imchen, Business Head of

“Chopsticks & Curry” by Slurrp is not your ordinary documentary; it’s a captivating exploration of flavors, culture, and history. This culinary masterpiece takes you on a journey back in time, uncovering the rich history of Chinese immigrants in Bombay and their influence on the city’s gastronomy. Witness the enchantment of Chinese and Indian cuisines that gave rise to famous classics. Visit iconic Chinese eateries through virtual tours and hear the captivating stories of the families behind these culinary landmarks. With insights from renowned chefs and food historians, it’s a visual feast that will leave you craving the authentic flavors of Bombay’s Indo-Chinese cuisine. “Chopsticks & Curry” promises an unforgettable culinary adventure, blending past and present flavors for a tantalizing experience.

About Slurrp

Slurrp is a recipe aggregator that helps one find recipes based on one’s diet choices, fitness goals and taste preferences. It provides calorie-counted recipes across cuisines and meals types and caters to all levels of cooking skills – from a beginner to an expert. It also offers a nutrimeter that calculates the precise nutrient intake based on the user’s height and weight to recommend recipes for each meal. Once you’ve shortlisted recipes that you want to prepare, you can also add them to your Meal Plan which pins your recipes on the calendar so you can plan your meals in advance.

Bajaj Finance Partners with TATA AIG General Insurance to offer Car Insurance Policies – Corelook Infotech


Bajaj Finance has partnered with leading insurers to provide motor insurance plans, through their platform Bajaj Finance Insurance Mall new addition to the list of partners is TATA AIG General Insurance. Customers can now buy TATA AIG car insurance policies through a fully digital, seamless experience offered through the Bajaj Finance insurance platform

TATA AIG General Insurance Company Limited, a joint venture between the TATA Group and the American International Group (AIG), is one of the providers of motor insurance policies in India. With a legacy of over 150 years and the trust of TATA, TATA AIG have been serving their customers successfully for over 20 years.

TATA AIG’s motor insurance policies cover the following risks:

  • LOSS OF OR DAMAGE TO THE VEHICLE INSURED’ : The Company will indemnify the Insured against loss or damage to the vehicle insured.
  • Damages due to natural disasters: A comprehensive or own damage policy will offer against damages caused to the vehicle due to flood, earthquake, snowfall, cyclone, etc.
  • Damages due to man-made calamities and fire: Get coverage against damages caused by riots, terrorist attacks, strikes. Additionally, get coverage from damages due to fire, self-ignition or explosions.
  • Accidental damages: A comprehensive or own damage policy will cover your vehicle against extensive repair costs resulting from accidents.
  • Transit damages: While transporting your vehicles from one location to another, any damages incurred during transit are covered by TATA AIG’s comprehensive motor insurance policies.
  • Burgalary or Theft: The Company will indemnify the Insured against loss or damage to the vehicle insured such as by burglary, housebreaking or theft.
  • Personal accident cover for ownerdriver: This cover provides financial support up to Rs. 15 lakh in case of an accident resulting in permanent total disability, major injuries or death of the owner/driver.
  • Third-party liabilities: Apart from damages to your own vehicle, get a coverage for third-party liabilities. In case of damages caused to third-party property or bodily injures or death of third party.

Apart from the above features, TATA AIG motor insurance policies also come with a range of add-on covers for enhanced protection. Get coverage for Depreciation Re-imbursement, Daily Allowance, No Claim Bonus Protection Cover, Return to Invoice, No Claim Bonus Protection Cover, Loss of Personal belongings, Emergency Transport & hotel expenses, Key Replacement, Engine Secure, Tyre Secure, Consumable Expenses, Road Side Assistance-Add-on cover under, Auto Secure – Private Car Package Policy, Additional Third Party Property Damage Cover, Emergency Medical Expenses, Additional Towing Charges.

Key benefits of TATA AIG motor insurance plans?

Here are some of the key benefits of motor insurance policies of TATA AIG:

  • TATA AIG offers the promise of commitment, trust, integrity, and customer service.
  • A wide network of 6,500+ garages offering cashless claim facility and quality services.

Why buy motor insurance through Bajaj Finance Insurance Mall?
Bajaj Finance Insurance Mall offers a hassle-free insurance buying process through an all-digital and seamless customer experience journey. This enables you to buy insurance instantly without any paperwork. The buying process is simple, transparent, and secure.

Partnering with leading insurance companies in India, customers can compare and choose from various car insurance policies on Bajaj Finance Insurance Mall and purchase their preferred plan in just a few clicks.


Conditions Apply – Bajaj Finance Limited (‘BFL’) is a registered corporate agent of third party insurance products of Bajaj Allianz Life Insurance Company Limited, HDFC Life Insurance Company Limited, Future Generali Life Insurance Company Limited, Bajaj Allianz General Insurance Company Limited, SBI General Insurance Company Limited, ACKO General Insurance Company Limited, HDFC ERGO General Insurance Company, ICICI LOMBARD General Insurance Company Limited, TATA AIG General Insurance Company Limited, Niva Bupa Health Insurance Company Limited , Aditya Birla Health Insurance Company Limited , Care Health Insurance Company Limited and Manipal Cigna Health Insurance Company Limited under the IRDAI composite registration number CA0101. Please note that, BFL does not underwrite the risk or act as an insurer. Your purchase of an insurance product is purely on a voluntary basis after your exercise of an independent due diligence on the suitability, viability of any insurance product. Any decision to purchase insurance product is solely at your own risk and responsibility and BFL shall not be liable for any loss or damage that any person may suffer, whether directly or indirectly. For more details on risk factors, terms and conditions and exclusions please read the product sales brochure carefully before concluding a sale. URN No. BFL/Advt./23-24/177.

Asia-Pacific Innovation Conference 2023: Charting India’s Path to Global Scientific Excellence – Corelook Infotech


Global crises, such as climate change, pandemic, urbanisation and many others, require deep science and technology interventions. This is a moment for Indian Science to play a significant role at the global scale. It would require deep scientific capabilities, building our science infrastructure to meet these requirements and investments by both government and industry in the national innovation system.

T N Ninan, Montek Singh Ahluwalia, Naushad Forbes, and Pankaj Chandra (from right) during the inaugural panel discussion of the Asia-Pacific Innovation Conference 2023 held at Ahmedabad University

The Centre for Technology Innovation and Economic Research (CTIER) and Ahmedabad University jointly organized the 13th Asia-Pacific Innovation Conference from October 19-21, 2023.

At the inaugural panel discussion of the Conference, held at Ahmedabad University, on the Need for India’s 1991 Moment for Science and Technology Reform, Naushad Forbes, chair of the panel, talked about whether India’s national innovation system is on the cusp of a change and why investment in research, development, and innovation must greatly matter to India. The panellists were Montek Singh Ahluwalia, a key figure in India’s economic policy and reforms since the 1980s and the former Deputy Chairman of the Planning Commission of India; T N Ninan, one of India’s leading commentator on the Indian Economy and the former Chairman of Business Standard Limited; and Pankaj Chandra, Vice Chancellor, Ahmedabad University.

Dr Forbes, the Co-Chairperson of Forbes Marshall, Member – Board of Governors, Ahmedabad University, and Chairman, CTIER, said in his keynote address, “India has more skill and capital intensive industries than countries with similar per capita GDP. This means our industries must innovate more. Lessons from China and South Korea can help us rapidly deepen our research and restructure our institutions.”

Mr Ahluwalia spoke on the possible watershed movement for India’s research and development in the context of 1991 economic reforms, “In 1991, we had a first-rate microeconomic crisis. People knew that they had to do something different. The government used that public awareness not just to stabilise the economy but also to push through a series of reforms. There was also an awareness that India was falling behind compared to other East Asian countries. This combination led to a deeper set of changes that happened. In research and innovation, we must look at the significant gap between our performance and the rest of the world.” He mentioned that, in Mr Manmohan Singh, the country also had a first rate economist as our Finance Minister.

Regarding whether we can create a science and technology crisis to bring out changes in innovation and research, Mr Ninan said, “We have to differentiate between overt crisis and silent crisis. We don’t need to create a crisis because India has several silent crises. For instance, we have gone from water-rich, to water scarce to water scanty, and we use 80 per cent of this water in agriculture, so there is also a need to develop less water-intensive crops. Silent crises like these call for research and innovation driven solutions.”

Professor Chandra emphasised that the Indian higher education system needs dramatic reform – autonomy to make decisions internally, quality science and technology infrastructure in small colleges and state level public institutions, and access to high-quality faculty resources will go a long way in building an environment of excellence in science.

About the Asia Pacific Innovation Conference

The Asia Pacific Innovation Conference was formed in January, 2010, to bring together scholars in the Asia Pacific region interested in the Legal, Managerial and Economic aspects of innovation. They conference conduct regular workshops, conferences, and events in the region focusing on research in innovation.

About Centre for Technology Innovation and Economic Research (CTIER)

CTIER, based in Pune, has been incorporated under Section 8 of the Companies Act, 2013 in India. CTIER is completely autonomous and works with some of India’s leading industry and academic experts in the field of innovation and technology policy. It aims to facilitate high quality economic research, provide a platform to inform policy making and impact higher education in India.

About Ahmedabad University

Ahmedabad University is a leading private, non-profit research university offering students a liberal education focused on interdisciplinary learning, practice orientation, and research thinking.

The University has been

  • Recognised by the Government of Gujarat as a Centre of Excellence.
  • Accredited with ‘A’ grade by the National Assessment and Accreditation Council (NAAC).
  • Awarded a 5-star rating, the highest awarded in the Gujarat State Institutional Rating Framework (GSIRF) for 2021-22 by the Knowledge Consortium of Gujarat (KCG), Department of Education, Government of Gujarat.
  • Recognised by the UGC under section 12(B) of the UGC Act, becoming one of the very few private research universities to have been awarded this recognition for select research universities.
  • Recognised as a Highly Commended University for Teaching and Learning Strategy of the Year in the Times Higher Education (THE) Awards Asia 2023.
  • Awarded the AACSB’s Innovations That Inspire Award 2023 for its Foundation Programme.
  • Awarded Gold Rating by the Indian Green Building Council for achieving the Green Building Standards at our University Centre.

The University, established in 2009, is rooted in the vision of one of India’s finest educational foundations, the Ahmedabad Education Society, which was founded in 1935 by nationalist leaders. Programmes at the University range from bachelors to doctoral levels in humanities and social sciences, natural sciences, engineering, and management through its 11 Schools and Centres:

Amrut Mody School of Management | School of Arts and Sciences | School of Engineering and Applied Science | School of Public Health | Centre for Heritage Management | International Centre for Space and Cosmology | VentureStudio | Centre for Learning Futures | Global Centre for Environment and Energy | Centre for Inter-Asian Research | Ahmedabad Design Lab

An urban university, Ahmedabad promotes independent-mindedness and diversity across all dimensions of its activity and helps students mature into critical thinkers who are analytically equipped, practically oriented, and contextually aware global citizens. The University provides a contemporary educational framework that brings liberal arts, sciences, and the professions to engage together in creating new knowledge for addressing complex challenges of the society and in offering majors that merge the boundaries of disciplines to prepare students for the new economy.

World Fall Prevention Day: Antara Senior Care Launches AGEasy ‘Empower’ Smart Watches; Adds Another Feather to its Integrated Care Ecosystem for Seniors


Gurugram, Haryana, India

Antara Senior Care, the leading brand in senior care solutions, is proud to announce the launch of its new fall detection and prevention watches. The watches are designed to help seniors stay safe and independent by providing 24/7 emergency help and fall detection features.

The launch of these watches coincides with Fall Prevention Day today. Falls are a major health concern for seniors and the risk of falling increases with age. Studies suggest that the prevalence of falls among older adults in India is estimated to be around 26% to 37%, with the pooled prevalence being around 31%.(1) Globally, 38 million disability-adjusted life years (DALYs) are lost due to falls, with injuries due to falls being considered unpreventable and significantly high. (2)

With its advanced fitness tracking, the AGEasy ‘Empower’ smartwatch enables seniors to prevent and detect incidences of fall and stay connected to their loved ones. The smartwatch is equipped with advanced fall detection technology that uses motion sensors to detect when a user has fallen. If there is a fall and user does not move or respond within a certain timeframe, the watch will automatically dial the emergency contacts. The fall-detection watch also has two-way voice and video calling so that the wearer can make calls with loved ones directly from the watch.

In addition to fall detection, the watch also has advanced live location tracking and geo fencing. The watch can also track the wearer’s Heart Rate, Body Temperature, Blood Pressure and Blood Oxygen level, real time. Caregivers can also call the wearer’s watch anytime, using a regular cellular network without requiring a separate cell phone.

Antara Senior Care has collaborated with LifeQ, a US company that has developed this wearable device. LifeQ has been conducting research on fall management for over a decade now. Antara Senior Care plans to launch an advanced version of a smartwatch that will predict falls, in partnership with LifeQ soon. This smartwatch will be a game-changer in the world of wearables. It will come with a fall-risk assessment feature, providing an accurate and up-to-date understanding of an individual’s fall risk status. The watch will monitor physiological parameters and activity levels, creating a unique health pattern for each wearer. It can predict fall risk and prevent falls thereby providing peace of mind to users who are concerned about the safety of their loved ones.

Commenting on the milestone, Ishaan Khanna, CEO, Antara Assisted Care Services, said, “We are thrilled to launch our new fall prevention and detection smartwatch on World Fall Prevention Day. Our mission is to help seniors stay safe and independent, and the watch is an important tool in achieving that goal. Empowered by cutting-edge technology and fuelled by empathy, our objective is to provide the most holistic and trustworthy solution for the worrying issue of falls among seniors. We believe that by providing seniors with the right technology, we can help them live their best lives.”

The AGEasy ‘Empower’ smart watch is available for purchase on the AGEasyByAntara website and on Amazon India.

About Antara Senior Care

Launched in 2013, Antara is a wholly owned subsidiary of Max India Limited, one of the three listed entities of the Max Group. It is an integrated service provider for all senior care needs, operating two main lines of businesses – Residences for Seniors and Assisted Care Services. Antara’s first residential community in Dehradun comprises nearly 200 apartments spread across 14 acres of land. In 2020, it launched a new senior living facility in Noida’s Sector-150. With 340 apartments in its first phase of development, it will cater to the social, recreational, educational, wellness, and health-related needs of seniors. It is expected to be ready for possession by 2024.

Antara’s Assisted Care Services include ‘Care Homes’, ‘Care at Home’ and ‘MedCare’ products. This line of business caters to seniors above the age of 55, who need more immersive interventions in their daily lives due to medical or age-related issues. Starting with its first facility in Gurugram, the Care Homes provide long-term care to seniors who require constant medical and nursing supervision, and short-term care services for the recuperation of seniors. Its Care at Home services provides well-equipped, trained professionals offering care to seniors inside their home’s comfort. The MedCare product services vertical is a one-stop platform for the daily medical equipment needs of seniors.

Recently, Antara conducted a first-of-its-kind survey ‘State of Seniors’. It attempted to understand the elderly population better with a special focus on their aspirations, preferences, challenges and opinions on today’s socio-cultural and economic issues. The study, conducted in North (Delhi-NCR), South (Chennai, Bengaluru & Hyderabad) and West (Mumbai & Pune) regions, covered 2,000 middle and upper-class elders aged 55 and above.

Ayurveda and yoga are big draw at mega science expo-2022


New Delhi: Working with a vision of reviving India’s ancient medicine systems and ensuring their optimal development and propagation, the Ministry of AYUSH’s pavilion exhibiting prakriti evaluation, yoga demonstrations, fusion yoga program, medicinal plants and plant-related research activities, therapeutic and nutritive diet items, traditional scientific knowledge on healthcare, and research publications,is attracting a large number of visitors at mega science expo-2022, here, at the Jawahar Lal Nehru stadium.

Central Council for Research in Ayurvedic Sciences (CCRAS) and Central Council for Research in Siddha (CCRS) are conducting “Prakriti Evaluation” through specially developed software. Ayurveda, describes a unique concept, ‘prakriti’, genetically determined, categorising the population into several subgroups based on phenotypic traits like appearance, temperament, and habits. The idea is claimed to be helpful in predicting an individual’s susceptibility to a particular disease, prognosis of that illness, and selection of therapy explains a study published in the journal BMC Complementary Medicine and Therapies.

‘VigyanSarvatraPujyate’ is being celebrated as a ‘Glorious Science Week’ (22-28 February) at 75 places across the country to showcase the country’s scientific achievements and technological prowess since independence, to mark the ‘AzadikaAmritMahotsav’.

Thirteen different organizations under the Ministry of AYUSHfrom different parts of the country are presenting their scientific achievements in the expo. The research councils are highlighting the research activities and outcomes, publications, drug developments and significant achievements since their establishment. They are also distributing COVID prophylaxis medication, and immunity boosting drugs to the visitors.

Yoga Demonstrations and Fusion Yoga program’ demonstrated by Central Council for Research in Yoga &Naturopathy (CCRYN) and Morarji Desai National Institute of Yoga (MDNIY) are some of the key attractions of AYUSH Pavilion. The National Medicinal Plants Board (NMPB) has displayed medicinal plants and plant-related research activities in the expo, in which people are taking great interest.

“Ministry of AYUSH participation in the mega expo is aimed at igniting the interest of science students and public in traditional medicine and highlighting the development of these medical systems over 75 years of independence”, said PadmashriVaidya Rajesh Kotecha, Secretary, Ayush Ministry.

Institute of Teaching and Research in Ayurveda (ITRA), Jamnagar, and All India Institute of Ayurveda, Delhi, highlight the research and therapeutic and nutritive diet items developed following traditional scientific knowledge. Information, education and communication materials, research publications, and research activity-related display materials are also on display. Expert consultations are also being providedto the persons in need.

Earlier, the Department of Indian System of Medicine and Homoeopathy (ISM&H) formed in 1995, was responsible for developing these systems. It was rechristened as the Department of Ayurveda, Yoga, and Naturopathy, Unani, Siddha and Homoeopathy (AYUSH) in November 2003 with focused attention towards education and research in Ayurveda, Yoga and Naturopathy, Unani, Siddha, and Homoeopathy. (India Science Wire)

Crompton Wins the Prestigious 23rd Greentech Environment Award 2023 for its Environmental Commitment


Mumbai, Maharashtra, India

Crompton Greaves Consumer Electricals Ltd., a market leader in the category of fans & residential pumps & a brand synonymous with driving energy efficiency across its functions, has been honored with the 23rd Greentech Environment Award 2023 for its Ahmednagar and Bethora plants in Maharashtra and Goa respectively. This award further recognizes Crompton’s outstanding contributions and commitment to incorporating environmentally conscious, sustainable, and innovative practices across its operations.

Crompton Pumps Division received the Greentech Environment Award

The prestigious award ceremony, held on November 23rd and 24th, 2023, in Sonmarg, Jammu and Kashmir, recognized Crompton’s achievement in two distinct categories – Fans and Pumps for its ongoing efforts in environmental excellence. The award was presented by Sri N. Sridhar (IAS), Former Member of Parliament of Lok Sabha, Govt. of India and Dr. Ilyas Hussain, Chief Executive Officer, Sonamarg Development Authority.

Crompton Fan Division receives the Greentech Environment Award

The Greentech Environment Awards organized by the Greentech Foundation, for the last 23 years, recognizes the exceptional efforts of individuals, teams, units, and organizations dedicated to advancing environmental protection. It acknowledges their innovative and responsible initiatives, aimed at fostering changes that benefit the environment where we live and work. The nominations followed an intensive process that included an evaluation by eminent personalities and experts serving as jury members, representing both the academic and industry sectors.

Commenting on this achievement, Pravin Saraf, Vice President – Manufacturing, Quality & SCM Crompton Greaves Consumer Electricals Ltd. said, “At Crompton, prioritizing sustainable and energy-efficient operations has been our core focus through the years. This achievement stands as a testament to our team’s collective commitment in safeguarding the ecosystem, implementing sustainable practices, and relentlessly striving for environmental excellence. I want to express my heartfelt gratitude to every Crompton employee for their invaluable contributions, ideas, and dedication that drove us towards this significant achievement. Our gratitude also extends to the Greentech Foundation for recognizing our efforts and serving as a catalyst for us to do more. It is through this collaboration and shared vision that we continue to make meaningful strides towards a greener and more sustainable future.”

Crompton continually pioneers innovative environmental practices across its manufacturing facilities, incorporating a diverse range of initiatives. From promoting energy efficiency, waste management, and water conservation to implementing emissions reduction, sustainable packaging, Environmental Management Systems (EMS), and fostering employee engagement and training – the company is committed to minimizing environmental impact. These efforts have significantly reduced the company’s environmental footprint and conserved resources, thereby paving the way for a more eco-conscious tomorrow.

About Crompton

With a brand legacy of 80+ years, Crompton Greaves Consumer Electricals Ltd. is India’s market leader in the category of fans and residential pumps. Over the years, the organization has continuously strived to produce a range of innovative products that cater to the modern consumer including superior quality and high-performance water heaters, anti-dust fans, antibacterial LED bulbs and a range of other categories like air coolers, food processors like mixer grinders, electric kettles and garment care like irons. The company has further invested in brand and innovation to not only better understand and meet consumer needs, but to also help drive energy efficiency. The consumer business also has a well-established and organized distribution network driven by a strong dealer base across the country offering a wide service network and robust after sales service to its customers.

Having consistently worked towards the development of energy efficient products, the company bagged two prestigious National Energy Consumer Awards (NECA) for the Most Energy Efficient Appliances of the Year 2019 organized by the Bureau of Energy efficiency (BEE), Ministry of Power – one for Ceiling Fans for its HS plus model and the other one in the LED Bulb category for its 9 Watt LED bulb. The company has also been featured in Brand Top 75 most valuable Indian brands list for 2020 released by WPP and Kantar. Furthermore, Crompton was also recognized as the Brand of the Decade 2021 by Herald Global and BARC Asia in the Consumer Electrical category.

Here’s how Bajaj Finserv Mutual Fund uses behavioural finance in its investment philosophy – Corelook Infotech


In the world of finance, emotions and human psychology often play an important role in shaping investment decisions and market behaviour. Understanding the relationship between these psychological factors and financial markets is the essence of behavioural finance. Behavioural finance offers valuable insights into why investors often make irrational decisions and how these decisions impact investment outcomes.

Bajaj Finserv Mutual Fund has recognized the importance of behavioural finance and integrated its principles into its investment philosophy. In this article, we will take a look at how Bajaj Finserv Mutual Fund leverages behavioural finance to provide value to its investors.

The foundation of behavioural finance

Behavioural finance is a discipline that combines elements of psychology and economics to study how human emotions, biases, and cognitive errors influence financial decision-making. Traditional economic theory assumes that investors are rational and always make choices that optimize their utility. However, behavioural finance reveals that investors often deviate from rationality, leading to suboptimal outcomes.

Key concepts within behavioural finance include:

  1. Overconfidence: Investors may overestimate their abilities, leading to excessive trading and portfolio turnover.
  2. Loss aversion: People tend to feel the pain of losses more acutely than the pleasure of gains, leading to conservative investment choices.
  3. Anchoring: Investors often rely heavily on the first piece of information they encounter when making decisions, even if it’s irrelevant.
  4. Herd mentality: Individuals often follow the crowd rather than conducting independent analysis, leading to market bubbles and crashes.
  5. Confirmation bias: People seek information that confirms their pre-existing beliefs and ignore contradictory evidence.
  6. Mental accounting: Investors segregate their money into different mental accounts, affecting how they perceive risk and make decisions.

How does Bajaj Finserv Mutual Fund embrace behavioural finance

Bajaj Finserv Mutual Fund understands that acknowledging these behavioural biases and psychological factors is crucial for making investment decisions. Here’s how the company leverages behavioural finance in its investment philosophy:

  1. Awareness: Bajaj Finserv Mutual Fund places a strong emphasis on explaining to its investors about the principles of behavioural finance. By providing guidance, the company seeks to empower investors to recognize their biases and make more rational decisions. This approach helps investors understand the psychological traps that can affect their portfolio performance.
  2. Risk Assessment and Tolerance: Behavioural finance insights can help to evaluate an investor’s risk tolerance more accurately. This approach helps investors stay committed to their long-term financial goals and avoid impulsive decisions during market volatility.
  3. Behaviourally informed investment strategies: Bajaj Finserv Mutual Fund integrates behavioural insights into its investment strategies. For example, recognizing that investors tend to anchor on recent market performance, and asking them to focus on long-term performance of the scheme rather than taking decisions based on short term market fluctuations. This approach can ensure that investors don’t totally rely on the most recent market data, thereby reducing the risk of making hasty decisions.
  4. Communication and transparency: The aim of the company is to maintain open and transparent communication with its investors. This includes providing regular updates on, market conditions, and potential risks.
  5. Long-term perspective: Behavioural finance encourages investors to adopt a long-term perspective. Bajaj Finserv Mutual Fund reinforces this by emphasizing the importance of patience and discipline.
  6. Behavioural finance research: This research helps the fund managers better understand market sentiment and investor behaviour. By staying at the forefront of behavioural finance knowledge, Bajaj Finserv Mutual Fund can continuously refine its investment processes to adapt to changing market dynamics.
  7. Diverse product offerings: Bajaj Finserv Mutual Fund offers a range of schemes such as Bajaj Finserv Flexi Cap Fund and other schemes. Investors can opt for a scheme that aligns with psychological inclinations and financial goals.

The benefits of integrating behavioural finance

By incorporating behavioural finance principles into its investment philosophy, Bajaj Finserv Mutual Fund seeks to bring several advantages to its investors:

  1. Enhanced decision making: Investors are better equipped to make rational and informed decisions, reducing the likelihood of impulsive actions that can harm their portfolios.
  2. Reduced emotional stress: Understanding the impact of emotions on investing helps investors stay calmer during market turbulence, preventing panic-driven decisions.
  3. Long-term wealth creation: Encouraging a long-term perspective helps investors stay committed to their financial goals, increasing the potential for wealth accumulation over time.
  4. Increased trust and confidence: Transparent communication with an aim to build trust between the mutual fund company and its investors, fostering confidence in the investment process.


Behavioural finance has emerged as a crucial component of modern investment philosophy, recognizing the influence of human psychology on financial decisions. By educating investors about behavioural biases, adopting behaviourally informed strategies, and emphasizing a long-term perspective, Bajaj Finserv Mutual Fund strives to provide its investors with a more rational and rewarding long term investment experience.

About Bajaj Finserv Asset Management Ltd.

Bajaj Finserv Asset Management Limited, a wholly owned subsidiary of Bajaj Finserv Limited, has announced its presence in the investment solutions industry. Backed by one of India’s most respected and oldest brands, it offers a host of innovative products and solutions to every Indian. With a future-focused and differentiated investment strategy, its ambition is to help every Indian achieve his/her financial goals.

Mutual Fund investments are subject to market risks, read all scheme related documents carefully.

Korea’s national foundation day commemorated in UAE, depicting Korean culture in Abu Dhabi – Corelook Infotech


National Day reception of the Republic of Korea was celebrated on December 8, 2022, at the St. Regis Hotel Abu Dhabi, Al Mudhaif Ballroom. The event marked the celebration of “the moment of the Heavens opened” in Korea, a Korean national holiday commemorating the legendary formation of the nation about half a millennia ago. Among the 400 people and delegates who attended the event, included Ambassadors from Japan and China. Minister of State in the United Arab Emirates, Ahmed Ali Al Sayegh was also present at the occasion.

During the event, in his opening remarks, the Ambassador of the Republic of Korea in UAE, YooJeh-Seung highlighted the vision of the Korean administration for the upcoming time in future. Korean culture was outlined by the Ambassador in his speech followed by underscoring the bilateral equation between Korea and UAE since 1980.

“The Republic of Korea and the UAE have been building a brotherly relation and a special strategic partnership. Since the establishment of diplomatic ties in 1980, both the countries have yielded many achievements in diverse areas such as – the nuclear energy, military and defense Industry, economic and trade cooperation”, stated the Ambassador.

The event witnessed the installation of three special booths, one in support of the World EXPO 2030 BUSAN KOREA, and the other was the Peaceful Unification Advisory Council booth and Korean fruit-tasting booth.

An echo bag with the Busan Expo logo was also given to the guests at the EXPO 2030 booth. The host country of World Expo 2030 will be elected by BIE(Bureau International des Expositions) Member states, gathered in a General Assembly set to take place in November 2023, on the principle of one country, one vote.

The second booth was dedicated to the Peaceful Unification Advisory Council which is responsible for making proposals to the President of the Republic of Korea concerning policy development and implementation for a democratic and peaceful inter-Korean unification.

Shine Muscat, Strawberry, and Tomango were the three main fruits prepared and served at the third booth, depicting Korean food culture, and was also the busiest booth. The freshness and sweetness of Korean fruits mesmerized the guests, who then expressed their intention to buy the same in the future.

Apart from this, the Ambassador then noted the establishment of the K-culture as a Brand of Korea. During his address, Ambassador YooJeh-seung emphasized the objectives of the Korean government led by President Yoon Suk-yeol, stating the administration seeks to serve as a global leader contributing to the freedom, peace, and prosperity of the international community while advancing diplomacy and national security.

A Korean government official, giving evidence of the strong relationship between the two states, underscored the significance of the Korean Akh Unit deployed in UAE. Korea’s support to the UAE was reaffirmed by the Ambassador, adding that the nation stands firm with the Middle East state as a key partner in successfully bringing UAE’s national vision to fruition. Besides this, the official expressed and hoped that both countries would nurture mutually beneficial relations in energy security, healthcare, and the smart farms sectors.


World Peace is Need of the Hour: Said – Dr. RajaRao Pagidipalli & Prof. Dr VJE Caroline in World Peace Summit 2023


“In the Post-Pandemic World, the message of world peace, love and harmony are the need of the hour for humanity’s survival and sustainability” said Dr. RajaRao Pagidipalli, Chairman in his concluding speech of the Summit. 2nd Edition of 18-Day World Peace Summit 2023 was commenced on 1st May 2023 and concluded with valedictory ceremony on 18th May 2023. This virtual summit is an annual event to raise global awareness to secure lasting world peace and to demonstrate tolerance, respect and understanding by acknowledging ‘unity in diversity’.

This summit received Messages of World Peace from Govt of India; Hon’ble Union Minister – Shri Parshottam Rupala (Minister of Fisheries, Animal Husbandry and Dairying in the Second Modi ministry), Hon’ble Union Minister Prof. Satya Pal Singh Baghel (Minister of State for Law and Justice), Hon’ble Union Minister Shri Rajeev Chandrasekhar ( Minister of State for Skill Development and Entrepreneurship and Minister of State for Electronics and Information Technology);  Hon’ble Governor of Meghalaya Shri Phagu Chauhan, Hon’ble Governor  of West Bengal Shri C. V. Ananda Bose, Hon’ble Governor of Mizoram Shri Hari babu Kambhampati, Hon’ble Governor of  Karnataka – Shri Thawar Chand Gehlot, Hon’ble Governor of  Kerala Shri Arif Mohammed Khan; Hon’ble Chief Minister of Kerala Shri Pinarayi Vijayan, Hon’ble Chief Minister of Assam Shri Himanta Biswa Sarma, Hon’ble Chief Minister of Mizoram – Shri Zoramthanga, Hon’ble Chief Minister of New Delhi Shri Arvind Kejriwal, Hon’ble Chief Minister of Gujarat – Shri Bhupendrabhai Patel, Hon’ble Chief Minister of Jharkhand – Shri Hemant Soren; Hon’ble Ted Mitchell, President of the American Council on Education (ACE); Hon’ble Jacques Frémont, President and Vice-Chancellor of the University of Ottawa – Canada;  Professor Karen O’Brien, Vice-Chancellor and Warden of Durham University UK; From International Fund for Agricultural Development – Hon’ble Satu Santala, Associate Vice-President of the External Relations and Governance Department at IFAD; Professor Anthony Forster; Vice-Chancellor of University of Essex UK; Prof. Peter Mathieson, Principal and Vice-Chancellor of the University of Edinburgh UK; Professor Sir Anton Muscatelli: Principal and Vice Chancellor of University of Glasgow, UK; Hon’ble Alojzy Nowak, Rector of the University of Warsaw, Poland; Professor Hon’ble Patricia M. Davidson, Vice-Chancellor and President of University of Wollongong, Australia; Professor Stuart Croft, Vice-Chancellor and President of the University of Warwick, UK and many other international universities, organizations and global leaders sent their greetings for the grand success of this World Peace Summit 2023.

The summit was inaugurated on 1st May 2023 by Hon’ble Vice-Chancellor Prof. Dr. M. Krishnan, Hon’ble Vice-Chancellor, Central University of Tamil Nadu , Prof. Najma Akhtar, Hon’ble Vice-Chancellor of Jamia Millia Islamia, New Delhi, Prof. Murlimanohar Pathak, Vice-Chancellor of SLBSNS Central University, New Delhi.  The Chief Guests of the valedictory ceremony were the Hon’ble Vice Chancellor – Dr. Ashok Sangappa Alur, Kodagu University, Government of Karnataka; Prof. Dr. Prabhat Ranjan, Vice Chancellor at D Y Patil International University, Akurdi, Pune; Prof (Dr) Sanjiv Tomar, Pro Vice-Chancellor, Sir Padampat Singhania University, Udaipur; and Prof. G S R Krishna Murty, Vice-Chancellor, National Sanskrit Central University, Tirupati.

All the Hon’ble guests and the delegates rejoiced this achievement during the valedictory ceremony. The summit officially came to an end after the closing remarks from the Managing Director – Prof. Dr. VJE Caroline, who thanked all the delegates for their active participation and motivated them to spread the aim and vision of the Summit 2023.

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UN Urges Urgent Action as Pollution Crisis Grips India


New Delhi: The United Nations has sounded the alarm over the escalating pollution crisis in India, emphasizing the urgent need for comprehensive measures to combat the severe pollution plaguing Indian cities.

Dr. Sumit Sharma, Program Officer of the United Nations Environment Program, expressed profound concerns, stating, “Common people are currently bearing the brunt of pollution, demanding a comprehensive policy to address this pressing issue.”

As winter sets in, pollution levels in India are on the rise, with devastating consequences for public health and economic well-being. Delhi, in particular, has seen pollution levels soar to hazardous levels exceeding 500, and experts predict a further increase, potentially crossing the alarming AQI 600 to 700 range, which poses significant health risks.

Speaking at the National Sustainability Symposium organized by the Indian Chamber of Commerce, Dr. Sharma emphasized, “In this critical situation, clean energy emerges as a compelling solution to restore the air quality in Delhi and its surrounding regions.”

Highlighting the urgent necessity for investment in clean energy, Dr. Sharma noted, “The escalating pollution crisis in Delhi and the National Capital Region is adversely affecting various sectors, including both organized and unorganized businesses. To combat the escalating pollution levels, an increase in clean energy investment is imperative.”

Dr. Sharma also stressed that while progress is underway, addressing the interconnected issues of biodiversity, climate change, and pollution remains paramount. “The consequences of one issue reverberate across the others. We must find holistic solutions, as a failure in one area adversely impacts all,” he asserted.

At the same Sustainability Symposium, Naresh Tyagi, Chief Sustainability Officer of the Aditya Birla Group, emphasized the critical role of private sector investment in accelerating climate solutions.

Tyagi stated, “India’s commitment to achieving net-zero carbon emissions by 2037, as announced by Prime Minister Narendra Modi at the COP26 climate summit, is a remarkable endeavor. However, this ambitious goal necessitates substantial financial support, estimated at around $1 trillion over the next decade. India has made commendable strides in renewable energy, but the transition from fossil fuels to clean energy is a monumental task. Sustainable finance, a collaborative effort involving government, business, and citizens, is the linchpin of this transformation.”

The United Nations has reported a worldwide epidemic of escalating pollution, with a nearly 100% increase in respiratory diseases, heart attacks, and lung-related illnesses over the past five years. The severe impact on public health has led to numerous fatalities, prompting a concerted effort to unite various agencies to confront this critical issue.

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